SAP's Vertical Focus Remaining competitive in today's market means reducing costs and improving service. To meet these critical business demands, companies require software that is both capable of streamlining and integrating their business processes as well as addressing the unique needs of their industry. SAP is dedicated to meeting this challenge, providing integrated, standard software systems complemented with powerful Industry Solutions and services. We bring customized software solutions to companies within specialized vertical industries. The key to our success is the combination of SAP's experience as world leader in client/server integrated business solutions, coupled with the know-how gained with our Industry Centers of Expertise (ICOE's), vertical marketing, and the strategic alliances with customers, leading software vendors and consulting partners. Thus, customers benefit from accelerated implementations with software solutions and services tailored to their business requirements.